Roles & Responsibilities 

• Responsible for shaping the vision of clients’ business objectives, social goals, and brand/messaging strategy 

• Contribute to the ideation and creative direction for all social media platforms including, but not limited to X (formerly Twitter), Facebook, Instagram, LinkedIn, TikTok and YouTube 

• Advise on impactful PR / Media decisions for maintaining an elevated digital presence for clients on social 

• Assist in scope development and growth year over year to expand and drive new business for the agency  

• Manage client budgets inclusive of planning for social campaigns, travel, production shoots, paid media needs, and influencer partnerships  

• Ensure digital voice/tone for each brand stays within brand guidelines across all social media platforms 

• Review all client projects for alignment to scope and escalate out of scope opportunities to senior leadership for review 

• Approve out of scope production estimates and work closely with the Director of Content to build project proposals on an ad hoc basis 

• Analyze social analytics and build client decks to report on results 

• Build decks for campaign, yearly, or project specific recaps as well as new project proposals 

• Review all shot lists, production day books, event logistics, budgets and strategy docs created by the account team 

• Sell new, emerging digital and social trends and ideas to clients to push the boundary of their work 

• Travel as needed to key events to provide on-site support for social content creation, content shoots, PR needs, etc. 

• Direct planning for how to leverage influencer marketing opportunities to drive business partnerships for clients 

• Manage and mentor junior staff as part of your account team and prioritize helping them develop to grow younger talent 

• Track time management of staff to ensure output by account is in alignment with scoped hours and staff allocation 

• Additional responsibilities may be assigned as needed, dependent on the athlete/personality involved. 

  

Required Skills & Qualifications 

• Bachelor’s Degree in Communications, Marketing, Social Media or related and appropriate majors.  

• 7+ years experience working in a digital / social media or communications role with a brand or sponsor of a brand 

• Must possess superior written and verbal skills, editorial judgment, and knowledge of digital culture. 

• An understanding of the motorsports industry preferred but not required 

• Interest in pop-culture, current trends, and a healthy curiosity of social trends is necessary 

• Experience managing people with ability to mentor and grow a team 

• Detail-oriented with strong organization and project management skills 

• Thorough understanding (in a business capacity) of social platforms including, but not limited to X (formerly Twitter), Facebook, Instagram, Linkedin, TikTok and YouTube 

• Experience with Facebook Ads Manager and X Ad platform 

• Familiarity with digital media buying process is a plus 

• Ability to work in a fast-paced environment while maintaining high standards  

• Comfortable interfacing independently with senior level marketing clients  

• Excellent computer skills, including Microsoft Office required. Must have proficiency in data reporting, deck creation, and information organization. 

• Basis proficiency in Adobe Photoshop and video/audio editing (Premiere) preferred 

• Must be willing and able to work non-traditional hours in non-traditional settings (nights and weekends as required). 

• Must be physically able to lift 25 pounds and stand on your feet for an extended amount of time. 

• Experience with social media aggregation platforms and analytics tracking software