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Reine Digital & Consulting announces Liz Porter as President of Charlotte-based Digital Agency


With 20 years of sports and entertainment partnership experience under her belt, Porter brings a wealth of experience and strategic vision to her role. As a recognized leader in marketing from her previous roles at Octagon Marketing, the Charlotte Hornets and R&CPMK, most recently as a Senior Vice President. Porter is committed to advancing Reine’s mission of delivering cutting-edge marketing and digital solutions that drive results and empower businesses.

“We are thrilled to have Liz join Reine and bring her expertise in business and sports to our team. She has invaluable experience that I know is going to tremendously impact our agency” said Edwards. “I’m confident her passion and knowledge is going to continue to help expand our footprint in sports.”

Reine Digital & Consulting specializes in brand-building creative strategy, marketing, talent management and public relations, serving a diverse clientele ranging from local businesses and startups to Fortune 500 companies that include Axalta Racing, Jimmie Johnson Racing, LEGACY MOTOR CLUB, Hoosier Tire, Raptor Protective Coating, Llumar Window Film, MINE by Sandy. 


Reine Digital & Consulting, (n. ren dig-i-tl),  a woman-founded agency, is proud to announce the appointment of Liz Porter as its new President. Founded by visionary and Chief Executive Officer Lauren Edwards, Reine Digital looks to grow and expand the work they do across the sports and entertainment industry with the addition of Porter in a key executive role. 

They also work with championship-caliber race car drivers and media personalities including: Jimmie Johnson, Kurt Busch, Brad Keselowski, Alex Bowman, Simon Pagenaud, Erik Jones, Jeff Burton and Steve Letarte. With a client-centric approach, the agency has garnered accolades for its innovative strategies, creativity, and commitment to delivering measurable outcomes.

“I have had the incredible experience of working at top agencies and with visionaries across the sports and entertainment space for the last 20 years, and now,  I’m excited to help shape the future of a female-founded agency with a focus on building a culture in which people bring their whole selves to the job while doing work that feels meaningful to them professionally and personally” said Porter. “Reine is the ideal fit for the next phase of my career and I look forward to being a part of their growth and evolution.”

Porter will begin as President of Reine on August 29.

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